Then, on July 14th, 2011, Spotify finally launches to the United States, which was the catalyst for its large success and revolution of the music industry. On April 4th, 2011 Spotify limits free listening in order to prepare itself for the launch in the United States, which was its biggest market yet. In February 2009, Spotify was ready to it’s freemium version launch in the UK, only to halt registration later that year, due to high volume of Spotify members, returning to it’s invitation-only membership. “Spotify AB” also announced licensing deals with major music labels. The Spotify application was launched on October 7th, 2008- it’s free membership remained invitation-only to monitor the growth of the application but it’s paid subscription was open to those in select countries in Europe, since it was not yet launched in the United States. In its beginnings, Spotify was developed by a team called “Spotify AB” and founded by current CEO Daniel Ek and Martin Lorentzon. Through time, Spotify has proven to be the superior platform. Spotify is my personal DSP of choice, as it has many advantages over it’s competing platforms. Today, Spotify has become the biggest music streaming platform in present society, while it has over 140 million members and 70 million subscribers. Back during Spotify’s creation, Spotify claimed that it was an “alternative to pirating music” (Karaganis 4) while citing a Columbia University study. Currently, the music industry is dependent on streaming, social media/internet, and the live sound industry to keep generating money- replacing music sales and finding other ways to generate revenue. Spotify is up against other major streaming platforms like Apple Music, Tidal, Google Play, etc. In the early 2010’s, Spotify was launched, paving the way for the new music industry. With the creation of Napster, consumers were no longer buying and owning music, causing for the collapse of the music industry. In the music industry, we have experienced unprecedented change in the past two decades.
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